The binary code shown here represents William Shakespeare’s Romeo and Juliet prologue. When considered out of context, these data are a collection of raw facts and ideas. However, with the knowledge of its source and context, these data now become information that can be harnessed to make inferences, pose new questions, and lead to debate and re-evaluation. This forms a pathway to knowledge. I believe that knowledge is the compass illuminating one’s course on the sea of infinite possibility. My interest in data analytics stems from this belief because, when integrated into decisions, data are materials for illumination, reflection, and transformation.